“Thank
you for your contribution in helping the Co-operative to where we are
at the moment with the joint venture. Without you we would not be in
the position we are now”.
Nik
Sanghara - International Trade Manager, Co-operative Group
Download the UK Trade & Investment Co-operative Group case study
Business Development
International – China Reference List
Nuclear industrial
company
Identifying project,
developing market entry strategy. Developing investment objectives and
criteria. Strategic and financial evaluation of project. Assisting with
preparation of transaction documentation. Advising on and assisting
with the approvals process. Supporting joint venture negotiations. Designing
innovative financial structure.
Agrochemical company
Advising on and
assisting with investment approvals for joint venture. Preparation of
application for customs duty and VAT exemption. Supporting negotiations.
Pharmaceutical
company
Development of strategy
to establish a PRC holding company. Developing investment objectives
and criteria. Assisting with the preparation and review of transaction
documentation. Advising on and assisting with investment approval process.
Supporting negotiations.
Composite insurance
company
Primary market
research and analysis, company positioning and profiling with State
Council, People’s Bank of China etc. Strategic evaluation of possible
structures and jv partners. "Event management" , promotional
activities, negotiation of gift of computer training school with a view
to being granted a licence to write insurance business in China.
General insurance
company
Positioning and
profiling up to State Council level, resulting in the client being granted
a licence to operate an insurance business in China.
Heating equipment
company
Formulation of
market entry strategy and joint venture partner identification and evaluation.
Brewing company
Primary market
research and analysis, development of investment objectives and criteria.
Search and screening of possible investment partners. initial joint
venture negotiations.
Oil company
Primary market
research and analysis concerning the establishment of a wholly-owned
manufacturing plant. Market entry strategy formulation. Investment objectives
and criteria. Profiling and positioning with national and local authorities.
Conglomerate
Primary market
research and analysis, partner search and negotiation for a joint venture
tyre cord plant. Market entry strategy formulation. Investment objectives
and criteria. Profiling and positioning with local and national authorities.
Consulting engineer
Market research
and analysis, partner selection and negotiation for proposed joint venture.
Investment objectives and criteria. Profiling and positioning with national
and provincial authorities.
Diesel engine
manufacturer
Market research
and analysis for the manufacturer transfer of major production lines
to a Chinese joint venture. Also participation in sales negotiations.
Manufacturer of
fire protection equipment
Primary market
research and analysis for range of company’s products. Investment
objectives and criteria. Profiling and positioning at national and provincial
level.
Soft drink manufacturer
Market research
and analysis.
Speciality chemicals
company
Formulating business
development strategy. Market research and analysis. Advice and assistance
on the establishment of a PRC representative office.
Commodity company
Market research
and analysis for proposed PRC investment.
Manufacturer of
gas equipment
Development of
market entry strategy, screening of prospective partner, support in
negotiations.
Tape manufacturer
Evaluation of current
market entry strategy and advice on improvements.
Ceramics manufacturer
Market research
and analysis of retail market in PRC. Development of market entry strategy.
Electrical engineering
company
Comparison of China
strategy with that of a major competitor.
Manufacturer of
mechanical handling equipment
Market entry strategy
and joint venture negotiations.
Aviation training
school
Market research
and formulation of market entry strategy.
Broadcasting company
Formulation of
strategy to improve company's image with the Chinese authorities
Defence manufacturer
Positioning and
profiling exercise with the People's Liberation Army and introduction
of product to the Technical Assessment Authority of the PLA for evaluation
Chinese bank
Survey of product
offering and sales and marketing strategies of UK banks
Seafood company
Structuring and
negotiation of a seafood joint venture for one of UK’s largest
seafood processors